Dive summary:
- Although mobile advertising is growing, app developers are often struggling to convince marketers of the value of advertising in their mobile apps; Amazon offers an alternative with its mobile ad units.
- Developers using Amazon's mobile commerce ads receive a 6% cut from products purchased through the ads; Angry Birds, for example, could market Amazon listings for its line of plush toys.
- Amazon's mobile ad units do present some hesitations for app developers; there is less of a guarantee the developers will make money from ads requiring a purchase versus "ads shown" or "per click" payment models.
From the article:
"If mobile app publishers are able to make serious money from Amazon's mobile commerce ads, and if Amazon were to extend the program to apps on Apple's iOS mobile operating system -- two more big ifs -- the e-commerce giant could make a serious dent in the mobile advertising landscape currently dominated by Google and Facebook."
