Dive summary:
- Amazon buys Ivona, a text-to-speech technology company, and further tightens the competition with Apple.
- Many are viewing the buy of Ivona, which performs voice functions like read Kindle books aloud to users, as a competitor to Apple's Siri.
- The purchase of Ivona will broaden Amazon's audience to include more users with disabilities that can utlize the text-to-speech technology.
From the article:
"Amazon.com Inc said on Thursday it acquired text-to-speech technology company Ivona Software, a sign that the world's largest Internet retailer may be looking to develop more services similar to Apple Inc's Siri voice-based search product."
