Dive Brief:
- United Airlines is the latest in a string of legacy airlines to realize the marketing potential of creative in-flight safety videos with its "Safety is Global" campaign.
- Virgin Airlines was the first major airline to embrace the idea with light-hearted, animated videos that not only outlined safety procedures for flyers in a non-boring way, but also gave the brand marketing collateral for other mediums.
- Delta soon followed suit with the "Deltalina" flight attendant video which garnered 3.2 million YouTube views.
Dive Insight:
What United has learned from its peers is that investing in a creative in-flight video helps passengers avoid the often mind-numbing boringness of flight safety speeches while offering additional marketing opportunities. It's just another way to bring brand awareness to the airline and build the brand's personality in a single package that can be re-purposed.
