Dive Brief:

• Airbnb recently revealed a massive rebrand that includes an updated website, mobile app, and logo — the latter of which has raised some eyebrows. 
• Feedback has been that the logo draws a resemblance to both male and female genitalia, while others say it looks too much like the logo of IT-automation company Automation Anywhere. 
• Regardless of the tone of the feedback, the redesign has a lot of people talking — including a Tumblr devoted solely to discussing what the logo resembles, and a video and song by singer/comedian Brett Domino. 

Dive Insight: 

When any brand recreates its logo, the reaction is always mixed. Humans, by nature, are a bit resistant to change, and the visual aspects are all subjective. Regardless of whether the response is positive or negative, a major logo design will get people talking, and sometimes that's the primary goal of such a revamp. Also, without a new design periodically, logos can become quickly dated. That's why brands like Airbnb and many others frequently update their look.