Dive Brief:

• Airbnb has named Omnicom's TBWA as its first-ever global agency of record. 
• The hospitality startup was impressed with the creativity of the agency's presentation that was led by the TBWA Los Angeles office. 
• Work is expected to start in late 2014 with a focus on U.S., Latin America, Asia, and Western Europe. 

Dive Insight: 

Airbnb certainly seems to be on top right now. It's recent logo change caused some controversy, but also brought unprecedented publicity to the brand. Not to mention, it's success—combined with the rise of Uber—have started a conversation about the growing popularity of a "shared economy." Hopefully TBWA can allow Airbnb to ride the wave of attention and propel its global goals forward.