Dive Brief: 

• Cincinnati startup Ahalogy, which provides and optimizes Pinterest Content, is now giving Pinterest's Promoted Pins some competition.
• With Ahalogy Mobile, advertisers can format content in the Pinterest-style, with full-age ads shown to users when they leave the app. 
• Initially, the ads will be restricted to Ahalogy's existing network of over 1,000 publishers, which already make up 40 million monthly visits and 10% of outbound clicks from Pinterest. 

Dive Insight: 

Ahalogy Mobile does solve some problems with Pinterest and mobile ads — namely the small size of banner ads and the sometimes slow loading of links from Pinterest in its in-app browser. Because the startup is solving some problems, and not just creating an ad product for the sake of it, the ads could be successful.