Dive Brief: 

• Scott Monty — one of the best-known social media executives from his time as Ford's social media chief —​ has returned to the agency world. 
• Monty will be joining Shift Communications as its executive vice president of strategy. 
• In his new role, Monty will counsel clients at a high level and participate in the agency's overall direction while continuing his tour on the conference speaking circuit. 

Dive Insight: 

After having a critical role in guiding Ford's branding, Monty is in a good position to counsel the Shift's clients. His combined experience from his former agency days and his high-profile stint at Ford should suit him well in this new position. Also, deciding to go with a smaller agency versus a mega-corporation may offer him more real influence over the direction of the agency.