Dive Brief: 

• To draw attention around Halloween, agency McKinney has set up a ghost-hunting microsite and interactive experience to see "Who's Haunting McKinney."
• On Oct. 30, the agency will be live-streaming a ghost hunt in its Durham, N.C., offices, which are housed in an former Lucky Strike cigarette factory. Employees say they've smelled a smoking ghost.
• The employees will spend the night in the building, using Google Glass, Google Hangouts, mobile phones and "ghost hunting tech," with the different angles expected to provide a movie-like feel. 

Dive Insight: 

The stunt is likely to garner attention for the agency. Aside from the attention, however, the unusual nature of the stunt will showcase the agency's creativity for potential clients.