Dive Brief: 

• Toronto-based John St. has come up with yet another parody video that makes fun of the social media marketing industry—this time about real-time marketing. 
• The video campaign walks through a fictional agency and how they handle "Reactvertising™", the act of responding to events immediately at all costs. 
• A series of videos have been produced for the campaign explaining Reactvertising™ from all angles including in mobile and TV. 

Dive Insight: 

In a demanding industry like marketing, it's important that members of the industry are able to have a sense of humor about their jobs. This particular humor series pokes fun at some of the ridiculous things that marketers are often expected to do in the name of "real-time." Some of the jokes might cut a bit too close to home, but that makes it all the more clever.