Dive Brief:
- AgeCheq, a compliance service that helps mobile game and app developers comply with the Children's Online Privacy Protection Act, is now assisting mobile ad networks and other APIs in complying with stricter rules.
- API providers and ad developers have little control over where mobile ads end up, making them vulnerable to violation of the recently revised COPPA law.
- Interested API providers can register for AgeCheq for free online in order to provide customers an easier way to comply with regulations.
Dive Insight:
Mobile ad networks are still a bit of a wild west scenario when it comes to understanding where the ads actually end up. AgeCheq is offering a way to help advertisers and ad networks keep better track of ad location, and it will also help keep ads off of mobile apps and games where they could be in COPPA violation. With everything else going on in the industry, it's nice to have a service to help with privacy regulation compliance.
