Dive Brief:

• A new quarterly report from Kenshoo shows a year-over-year increase of 191% in revenue driven by Facebook ads for Q1 2014. 
• Kenshoo also reported a 12% increase in revenue from paid search. 
• Year-over-year spending on Facebook increased by 37%, compared to 10% for paid search. 

Dive Insight: 

Paid search still dominates most advertising budgets, but Facebook — as the report shows — is gaining ground. The good news is that its not just because of competition, but rather because the ROI is increasing like crazy. Advertisers should take notice at the revenue growth Facebook ads could provide.