Dive Brief: 

• Swedish agency Dogwash has introduced Advertising Emojis—a group of emojis depicting advertising life. 
• The 70-plus ad themed emojis include Cannes Lion awards, overused buzzwords like "Make it pop!", and images of famous campaigns like the Old Spice shirtless guy on a horse and Jean Claude Van Damme doing the splits..
• The emojis were released to coincide with the prestigious Swedish Guldägget—or "Golden Egg"—awards announced this week. 

Dive Insight: 

Advertisers need creative as a part of their job, so it's no surprise that a team could come up with something as clever as personalized emojis for the industry. The emojis generated a little bit of buzz for the Swedish agency, but they also offered images of inside jokes for those in the ad industry. Brands are increasingly getting into the trend of building custom emojis. Dogwash may have found a new niche to explore.