Dive Brief:
- The latest player in the ad blocking space, Adskip, removes ads as well as provides its users with an additional layer of privacy and security by not collecting data for its own promotional or internal purposes.
- According to Adskip, its user interface is designed to be minimal in terms of space used in devices, to offer control via filtering options, and to filtered ads at a higher speed than other comparable ad blocking options.
- According to an Adskip statement, this is how the tech works: "Ads are blocked before the page has time to load into the browser, and users are saved from drains on their bandwidth from streaming video and pop-up ads that appear on many popular internet sites."
Dive Insight:
Even while the digital ad industry is still trying to figure out how to respond to ad blocking technology, its adoption rate on both mobile and desktop devices continues to rise. And as evidenced by Adskip’s new offering, if the industry wants to turn ad blocking into a technology battle, disgruntled users and ad block tech firms are willing to duke it out.
As the ad block tech community continues to devise ways to help users circumvent ads, the digital advertising industry as a whole has yet to come up with a unified plan that effectively deals with the adoption of ad block software.
Fed up consumers are sending a message to the ad community with their fast-paced adoption of ad blockers. As the collective ad sector searches for ways to lure back users, ad blocking companies are popping up with inventive methods to help consumers faster than the ad experience is being improved.
As the battle intensifies, the solution lies in listening to what consumers want.
