Dive summary:

• CBS Chief Client Officer David Morris says that “We only have a few packages remaining” for its online stream of the Super Bowl.
• This is the second year that a live stream of the Super Bowl will be available and advertisers are taking well to it.
• CBS will not say the cost of an ad on the online stream, but it is significantly less than the $3.7 million for a television ad.

From the article:

… CBS Interactive made pitches to advertisers with counterparts from the CBS network, Mr. Morris said. Advertisers were given the option of putting together a cross-platform package or talking to the two CBS Corp. units separately, he added.