Dive summary:
- Super Bowl ad teasers, or previews of ads to air during the game, are gaining popularity this year from major sponsors after VW's success with the idea last year.
- Toyota, Taco Bell, Mercedes-Benz, Coke, Cars.com, Kraft Foods, Gildan USA and Procter & Gamble are all giving Super Bowl teasers a try this year.
- The most anticipated teaser is from Volkswagen again this year and features a collage of high emotion rants and raves from the internet.
From the article:
"VW's two-minute teaser this year features a "greatest hits" of rants and moments of high emotion posted on YouTube. Like the Green Bay Packers fan (2 million views) wailing uncontrollably after her team loses. And even the obese guy (1.5 million views) who destroys his Xbox.
VW shows the moments, then brings the ranters together on a hillside where they rejoice to upbeat music of reggae legend Jimmy Cliff. He re-creates the theme song from TV's The Partridge Family: Come On, Get Happy. The ad ends with the tagline: Get In. Get Happy."
