Dive summary:
- YouTube was no longer a default app with the launch of iOS 6, and Google responded by only offering a replacement native app until Tuesday.
- YouTube is now integrating ads into its app as a part of its new look.
- The new app makes adding and removing videos from playlists easier, and incorporates AirPlay, making use of the iPhone easier for blind or low-vision users.
From the article:
… Now that YouTube is making its own app, it has more options for how to make money off if its mobile video content.