Dive summary:
- Adobe is launching a new $10 million ad campaign for its marketing tools, such as Adobe Analytics, Adobe Media Optimizer and Adobe Social.
- The three-month campaign for Adobe Marketing Cloud components comes from Goodby, Silverstein & Partners in San Francisco.
- The ads use so-called "blue language" to explain that marketing cannot be dismissed as a barnyard epithet.
From the article:
"... The full epithet, with an asterisk replacing a letter, appears on a document that Adobe is circulating internally to explain that the purpose of the campaign is to prove that marketing can no longer be dismissed with the epithet because “today’s campaigns are rooted in hard data and powerful insights.”And the epithet appears unexpurgated in Web video clips that are part of the campaign, visible briefly on a Dymo-style label affixed to a fanciful detector contraption in scenes set in (make-believe) focus group sessions. ..."
