Dive Brief: 

• Adobe is running its first TV ad in 10 years during the U.S. Open this weekend. 
• The comedic spot follows fictional marketers going all-in on the latest (and totally fictional) social network, Woo Woo, only to find that its young audience left as soon as their parents got accounts. 
• The ad is aimed at marketers, and Adobe is hoping to highlight the confusion of finding the right social network to help drive interest in its suite of products that look to solve that problem. 

Dive Insight:

Even though Adobe has been building an impressive digital presence, it recognizes that TV can still deliver results. Not only does TV reach an audience on its own, that same spot can be re-purposed digitally. Plus, it's always good to mix it up to keep ideas fresh.