Brief:
- Adobe released a voice-powered app for the Amazon Alexa virtual assistant that aims to inspire creativity. By saying, "Hey Alexa, open the Adobe Inspiration Engine," users can hear inspirational quotes from designer Jessica Walsh or artist Pascal Campion, among other creative thinkers, according to an announcement shared with Mobile Marketer.
- The Adobe Inspiration Engine offers guided exercises narrated by influencers such as Elise Swopes to inspire creativity. The app's "My Creative Type" quiz helps people learn more about how their minds work and whether they can be classified as a thinker, visionary or a dreamer.
- For Alexa-powered devices with screens, such as the Alexa Echo Show and Fire TV Stick, Adobe offers inspiring imagery from Behance, the company's social media platform that showcases creative works. The Adobe Inspiration Engine is available for free in the U.S., U.K., Canada, Australia and New Zealand.
Insight:
As the maker of software tools for designers like Photoshop, Illustrator and After Effects, Adobe throughout its history has worked to understand and improve the workflow of creative professionals. By creating a voice-powered app for Amazon Alexa, Adobe aims to reinforce its brand among designers and engage them with interactive experiences through an Echo smart speaker.
The Alexa skills store grew 25% to 100,000 apps last month from 80,000 in February, and the voice-powered platform supports more than 60,000 different devices, Amazon announced while introducing more Alexa-powered gadgets. The e-commerce giant revealed more than a dozen voice-powered devices including earbuds, finger rings, eyeglasses, a high-quality speaker with 3D sound, an in-home motion sensor and an oven that doubles as a microwave and air fryer.
Adobe is among the companies that have developed voice-powered experiences for Alexa to extend their reach among the growing user base of connected devices such as smart speakers, displays and mobile devices. Procter & Gamble's Herbal Essences this month introduced a voice app for Alexa that aims to help people learn more about its products and get assistance if they have impaired vision. Nabisco's Oreo brand last month debuted a feature that let people ask Alexa about the sandwich cookie's latest news and flavors without needing to download a dedicated skill. Reebok in August ran a campaign on Alexa and Google Assistant, the search giant's voice-powered platform, to give away limited-edition sneakers, demonstrating how brands can use voice tech to connect with users in more creative ways and drum up buzz.
