Dive Brief: 

• AdAge is drawing attention to an issue marketers have noticed for a while now — the a plague of weird names for ad tech firms. 
• The publication is polling readers to identify the sector's worst name, with the "winner" to be contacted by AdAge for the full story on how its name came to be. 
• At the time of this posting, Qriously was winning with 17% of the vote, just inching ahead of names like Vungle, Nanigans, Burt, and Monetate. 

Dive Insight: 

As AdAge points out, it can be difficult to choose a company name. It has to be weird enough to stand out, but not so weird it makes people uncomfortable. There's also a culture of startups and ad tech firms choosing cutesy or trendy names — but something that seems cute when the company is still hip and in a startup incubator might not stand the test of time and be taken seriously. Maybe it's time firms spend a little more time choosing a name.