Dive Brief:
- Former ad-tech rising star Vibrant Media, which built a $100-million business selling in-text ads, experienced the departure of its entire executive team on a single day.
- In October, the firm announced COO Martin Forbes, CTO Tom Iler and CRO Sheila Buckley would be leaving, just weeks after CEO Cella Irvine had been let go.
- While Forbes and Iler left voluntarily, Buckley and Irvine were asked to leave their positions, contrasting their optimistic hiring announcements.
Dive Insight:
Vibrant will now be led by co-founder Craig Gooding, who has plans to change its direction. When such a drastic change of leadership occurs within a business, it certainly draws questions as to the real state of the company. That doesn't mean the company can't turn things around with a new leadership team, but it may have a tough road ahead.
