Dive summary:
- Patrons of the Super Bowl party will look to ad professionals for expert commentary during the biggest commercial day of the year, make sure to be prepared by studying possible situations and preparing responses.
- The major theme in Super Bowl ads this year will be cute baby animals; feel free to share your predictions and knowledge of themes with other party patrons.
- To really make an impression, mention a little known fact that Jim Habaugh, head coach of the San Franscisco 49ers, was once in a Saved by the Bell episodes; extra points for pulling up the video clip.
From the article:
"As an ad person, Super Bowl Sunday is the one day all year when anybody not in the business cares that you do what you do. As such, you may be called upon to deliver some Super Bowl ad-related knowledge. What follows is the second annual guide to the ins-and-outs of the big game. Heed its wisdom and you will feel the game the way Ray Lewis feels the National Anthem."
