Dive Brief:
- U.K. based startup SuperAwesome is launching a new version of its AwesomeAds platform that it says can safely target children.
- According to SuperAwesome, the platform complies with U.S. Children’s Online Privacy Protection Act and all European legislation regarding advertising to children.
- AwesomeAds is able to distribute kid-friendly ad content through kid-targeted mobile apps.
Dive Insight:
Targeting kids with advertising has always been a delicate issue. There are big challenges in ensuring content reaching only kids is appropriate. The biggest concern in recent years is protecting the privacy of minors while still being able to identify younger users. If SuperAwesome is able to successfully tap into the lucrative kid market—it could have big things ahead of it.
