Dive summary:
- Barrie, D'Rozario, Murphy, a Minneapolis ad agency, took cash reserves and a slow season as a cue to give employees the gift of time; all 18 employees were offered 500 paid hours to go pursue their passions.
- President and Executive Creative Director Stuart D'Rozario told employees, "You have 500 hours of your life back, figure out what you're passionate about and go and do it;" the only catch was employees were not allowed to do nothing and had to report back about the projects they decided to pursue.
- Current agency clients would still be serviced, but the firm delayed any new business until the 500-hour project was over; employees still did some work from home at about a 25% work, 75% passion ratio.
From the article:
"'If the only thing that comes out of it is that everyone got time to do great things and have an amazing four months which are the best times of their lives then that would be well worth it,' D'Rozario says."
