Dive Brief:

• MRY, a creative and technology agency, celebrated Mother's Day by asking employees to chat with their mothers through video. 
• In the video, MRY professionals asked their mothers to describe what their children do for a living. 
• The result was a funny and light-hearted video that showed something children from all industries can relate to: Moms may be a bit clueless about their children's careers, but are still enthusiastic. 

Dive Insight: 

The mothers may have little insight into what an ad professional actually does, but in the video, that doesn't stop them from expressing how proud they are of their children. The MRY product is a warm-hearted video that plays well into the Mother's Day theme. So far on YouTube it has garnered over 70,000 views—a decent performance for a video directly from an ad agency.