Dive summary:
- Ad agencies are growing frustrated with Yahoo under new CEO Marissa Mayer's direction; the media firm currently has no executive heading up the Americas division and has made little strides to find an appointment.
- Both Mayer and COO Henrique De Castro have been criticized for ignoring agencies and seeming "lackadaisical" about working with agencies.
- Some of the frustration may be born from ad agencies history of being catered to by media companies; with Mayer's rebranding of Yahoo as a "tech" company has moved the focus away from big ad agencies to consumers, new hires, and entrepreneurs.
From the article:
"Yahoo sales leaders below the C-level don't have much information to share yet on future Yahoo consumer and ad products. And they await a new leader in the yet-to-be-hired Americas chief who will be the highest-profile advertiser liaison; one person familiar with the situation told Ad Age Yahoo doesn't appear to be close to making that hire. This person also said that Ms. Mayer is expected to become more visible on the ad industry circuit in the coming months."
