Dive Brief:
- Sports clothing company Under Armour takes the cake as the 'Marketer of the Year,' Ad Age said Monday.
- The company's great marketing is credited to CEO Kevin Plank who has made it a goal to topple Nike to become the world's top retail brand. It take-no-prisoners approach seems to be working—Under Armour is on track to have $3 billion in revenue this year and recently finished out 18 straight quarters of more than 20% sales growth.
- Other companies on the Marketing A-List are Beats Headphones, Boston Beer Co., CVS, and Dollar Shave Club.
Dive Insight:
Ad Age also released a list of 'Marketers to Watch,' that included Esurance, HBO, Keuring Green Mountain, and Lincoln.
Alibaba was predictably named the top 'Global Marketer of Note.' Other companies on the list are AmorePacific, Lidl, and The Guardian. The see the full list of honorees, click here.