Dive Brief:

• Language optimization platform Acrolinx has launched a new product—Acrolinx Cloud Edition—to help customize content to a specific audience. 
• The tool is aimed toward enterprise-level organizations, whose clients have to create a large amount of content across departments, languages, and geographies. 
• The technology "reads" content to check for consistencies in language—including terminology, tone, and readability—to deliver content that is both customized to the audience and true to the brand's identity. 

Dive Insight: 

Acrolinx Cloud Edition has some serious potential to help enterprise firms keep a solid brand identity for content—both internally and externally. What would have traditionally been looked over by human eyes can now be done with the cloud technology.