Dive Summary:
- Yahoo CEO Melissa Mayer is sticking to her previously stated plan of focusing on talent acquisitions, or acqui-hires, of small companies instead of vying for larger firms with heftier price tags.
- One reason for the shift is the Yahoo board is more likely to approve smaller acqui-hires over a major acquisitions like the rumored acquisition of demand-side platform Turn, which could cost up to $1 billion.
- RightSide Media, Yahoo's current ad exchange, may get the boot due to dissatisfaction from Yahoo execs; AppNexus or PubMatic could replace RightSide.
From the article:
"... The acqui-hires would also be more in line with Mayer’s intentions to build up Yahoo’s mobile andprogrammatic selling talent base, sources said. During the company’s most recent earnings call, Mayer repeatedly stressed the importance of mobile and programmatic buying to Yahoo’s future. The latter focus would seem to require more engineering talent to bolster Yahoo’s internal inventory management capabilities. ..."
