Dive Brief:

• Accenture, a management consulting, tech services, and outsourcing company, launched a mobile game over the weekend for iPhone and iPad. 
• The game, Accenture Sky Journey, has players run their own airport. 
• The mobile game is reminiscent of time management games like Diner Dash, and each level completed offers players a chance to review Accenture in an effort by the company to help improve business. 

Dive Insight: 

It seems strange that a B2B firm like Accenture would invest in a mobile game, which has traditionally been a B2C venture. That being said, many B2B firms are adopting B2C tactics to help promote their products and services. Mobile game development could just be the next frontier in that trend.