Dive summary:
- Mobile searches for automobiles lead to same-day purchases 49% of the time, and if searched by smartphone, it leads to a purchase within an hour 36% of the time.
- The study was done by xAd and Telmetrics, and it found only 1% of mobile searches are done using an industry app.
- Those surveyed said that 44% used a mobile device to find a car dealership.
From the article:
"Advertisers that use these new insights correctly can improve their ad relevancy and performance while reducing ad waste by ensuring mobile ads are hitting the right audience with the right message," said vice president of marketing at xAd Monica Ho.
