Dive summary:
- Twitter's new self-service ad platform opens up advertising opportunities for big corporations and mom-and-pop institutions alike; this step-by-step guide will walk you through out to use the platform. [see full guide at HubSpot]
- When you start Twitter's new ad program, the social network has set up its own guide to walk you through the process.
- There are two options to promote: individual tweets or full Twitter account.
From the article:
"On April 30th, Twitter announced that advertising would finally be available to all users through the launch of its new, self-service ad platform. Previously, advertisers had to be invited to use Twitter ads -- and spend a minimum amount of money per quarter -- through the full-service platform."
