Dive Brief:
- A recent survey from Infogroup Targeting Solutions revealed that 54% of marketers have invested in big data solutions, and nine out of 10 plan on investing in 2014.
- Respondents to the survey also reported that the majority, 72%, of marketers already invested in big data plan to invest in real-time marketing technology in 2014, compared to just 18% of all respondents.
- Of those who said they wouldn't be investing in big data, 35% said the main reason was budget limitations.
Dive Insight:
This survey emphasizes the intersection of big data and marketing. Utilizing big data solutions and real-time marketing technology seem to be the wave of the future for marketers. The transition would likely be much larger if budgets weren't an issue.
