Dive summary:
- Online video has carved a legitimate spot in the advertising industry; to get started advertising on YouTube follow these nine simple steps. [full list at Search Engine Watch]
- The list of steps is not a guide to reaching optimal ROI, but rather a list for first time advertisers on YouTube with the strict basics of getting advertising set up.
- All YouTube ads are developed through Google AdWords; if you already have an AdWords account you are past step one.
From the article:
"When choosing the general settings for your ad, set your desired budget per day. It's better to start small and scale up as you get more familiar with the account and what good objectives are.
The typical spend is around $.01 - $0.23. You won't pay Google unless the viewer watches your ads all the way through. There is also more customization that can be allotted for bidding for the advanced advertisers."
