Dive summary:
- The redesigned Facebook news feed offers some new challenges for marketers that can be tackled in eight different ways. [see full list at HubSpot]
- The top rule is to publish more visual content; the redesign is moving to focus on visual content which according to CEO Mark Zuckerburgh already comprises 50% of shared content on Facebook.
- The switch to a visual focus now makes the relationship between Facebook and visually based Pinterest even stronger; marketers can use this to their advantage by increasing the use of the Facebook Pinterest app.
From the article:
"Naturally, Facebook took this information and translated it into a new, visually-focused News Feed design. These News Feed improvements, which can be read about in detail here, have serious implications on how fans engage with brands on Facebook, and what content these brands need to be posting for Facebook marketing success."