Dive summary:
- LinkedIn can be a great resource for high quality sales leads by employing these eight tactics. [see full list on Social Media Examiner]
- LinkedIn allows the installation of custom banners that can link directly back to a company website and is a great way to funnel LinkedIn traffic to a landing page.
- Users should take advantage of the lead collection widget to get the most out of any LinkedIn ad campaigns.
From the article:
"According to Experian Marketing Services, LinkedIn received 94M total U.S. visits in December 2012, an increase of 40% in traffic compared to December 2011.
So, whether you’re a B2B and/or B2C company, now is a great time to start leveraging LinkedIn to find and attract your target market."
