Dive Brief: 

• An Accenture Interactive survey revealed that 78% of CMOs believe corporate marketing will undergo a fundamental transformation in the next five years. 
• Driving the change is data analytics, digital methods, and mobile technologies, with more than a third of CMOs believing that 75% of their marketing budgets will be allocated to digital.  
• Despite their predictions, 79% of CMOs didn't think their companies would be fully functioning digital companies in the next five years. 

Dive Insight: 

Corporate marketing has already transformed tremendously in the past few years because of digital innovations, so it's not surprising that CMOs predict further drastic changes. What's unfortunate is that CMOs don't feel prepared for how fast the field is changing. It can be difficult to keep up when technology is changing so quickly.