Dive summary:
- iPhone's Siri and other smartphone apps are changing the way people find information, meaning marketers need to find ways to be found outside of traditional search.
- Most importantly, data should be posted in an open data set or API to make it readily available for apps to find the data.
- Using semantic markup on data and engaging with app developers will also go far in making data easily accessible outside of search.
From the article:
"We have already arrived at a post-search era when users and visits are coming from an ever-greater variety of places, using discovery-type apps and sites like Foursquare and Yelp as opposed to traditional search engines.
Make it your job as a post-search guy to not only rock the traditional side of SEO but to also get your business found in the new world of social, mobile, and everything in-between."
