Dive summary:

• Apple has 7 key reasons it is more successful than most other brands with over $100 billion in annual revenue.
• Apple puts more effort into quality customer service than many other brands.
• A significant effort is put in by Apple to have products that works really well and meets customer needs. 

From the article:

It’s not just an iconic logo or sexy packaging that has made Apple the most valuable -- and most envied -- brand on the planet. It’s a powerful combination of 1) an awesome product, 2) true dedication to customers, 3) a passion for design, 4) extreme focus, 5) the courage to re-invent everything, 6) consistent delivery on its core promise, and 7) a very clear and compelling answer to the question “WHY?”