Dive summary:
- On-page SEO continues to remain important in the SEO industry but tactics will change in 2013 and; these seven best practices will keep your webpage on track [see full list at Marketing TechBlog]
- The first best practice is to not forget the basics as they set a solid foundation for new practices; beginning with the foundation, focus on other areas like broken links, meta tags and load times.
- A great practice in increasing page rank is to take a robot's view of the text on the webpage as text still influences rank more than images or video.
From the article:
"On-page SEO isn’t just about how your site is coded. It’s also about how your site looks bare-bones (the robot view), and how your website responds to different screens. It includes load times and authority. And with the direction that Google is headed in 2013 and beyond, it’s clear that on-page elements and off-page elements must line up and agree with each other in a natural, clear, organic manner. That’s why we need to reevaluate on-page SEO a little more carefully."
