Dive Brief:
- SeeWhy Conversion Academy has released data showing that 62% of smartphone conversions are a result of email.
- Email outdid other avenues like direct links to the site, which constituted 21% of conversions, as well as the 12% that came from direct visits.
- Researchers attribute the large email conversions to the fact that most emails are opened on mobile and email eliminates the need for smartphone on-site searches.
Dive Insight:
Research like this just underscores for marketers the value of email. Additionally, knowing the much higher rate of conversion from email on smartphones, marketers should really be paying attention to how email is tailored to mobile and enhancing that experience to the fullest.
