Dive summary:
- The fast adaptation of Instagram Video proves it's a medium to be considered for marketing; explore these options for using the feature in your marketing plan [see full list at Social Media Examiner].
- How-to videos are the most popular on the web, so why not make how-to Instagram Video shorts? Compile a list of frequently asked questions about your products or services and offer up the answers in short videos.
- Inviting followers to submit their own 15-sec videos will help spark engagement as well; assign the promotion it's own #hashtag so you can follow user submissions.
From the article:
"While the new Instagram video feature was only recently launched, the potential uses are vast! With Instagram already having an active user base of over 130 million users, this new tool offers some rich possibilities for marketers."
