Mobile adoption and commerce is entering a new era of growth. Spurred by increased consumer usage of mobile devices for searching, shopping, promotions, marketing, and buying on-device and in-store, its outlook is nothing but positive. Brands now have a wide range of creative technologies and campaigns to put mobile at the core of their marketing and reach consumers anytime, anywhere. However, 2014 should also be a year not just to innovate, but to avoid repeating these mobile mistakes made by brands in the past. Do nothing The bottom line is that mobile is growing so fast that brands simp...