Dive Summary:
- David Mim at Hubspot writes that mobile and local search will see technologies evolve in 2013 in the wake of increased smartphone adoption, as well as the launches of Google+ Local and Facebook Nearby.
- Mim predicts that social influence will begin to impact algorithms, Google will launch new dashboard features for Google+ and local mobile searches will prove to be an area of massive growth.
- He also anticipates that location data will improve, mobile transactions will continue to increase in number and FourSquare will be ripe for a purchase.
From the article:
"... 2013 will not, I think, be a year of radical changes in the local search paradigm. Rather, it’s going to be a year in which existing technologies and platforms mature and the potential of some thus far disconnected features at Google and Facebook begins to be realized. ..."
