Dive summary:
- There are six key Facebook page metrics that every marketer needs to watch. [see full list at Social Media Examiner]
- The top new metrics to watch are Fan Reach and Organic Reach which measure the number of fans that have accessed the post and the total number of post views including non-fans of the page, respectively.
- Facebook also offers up Engagement stats by providing the number of people who clicked any where within a post.
From the article:
"First you’ll want to focus on your Facebook post metrics. These are the only relevant indicators of the performance of your content. The other Facebook data can be misleading or gamed. But it’s very hard to trick individual post metrics."
