Dive summary: 

• The 2013 Infinite Dial Report from Edison Research explores the trends in 2013 that center around how the wide variety of devices and platforms are impacting marketings and consumers; the report identifies six main trends for 2013. [for full report see Social Media Examiner]
• Topping the list of trends to watch is media fragmentation; marketers no longer have to compete solely with other messages on one channel, but against multiple channels as the consumption of multiple media simultaneously becomes the norm. 
• Smartphone usage has now hit 50% of the U.S. population, underscoring the major role mobile will have in the future; the amount of time people spend on mobile devices is growing at 14 times the rate of desktop usage. 

From the article: 

"In this age of multimedia consumption, consumers are using more devices across a common set of platforms to do more things than ever. That means marketers have to play catch-up and shift away from strategies of the past. Today, the "e" in ecommerce means 'everywhere.'"