It seems silly now, but just a few years ago, people were looking at social media as a passing fad. Now, Facebook has achieved the same status as Microsoft or Apple. Brand marketers don't get fired for buying Facebook ads. Because Facebook -- like all social media -- is growing as an advertising medium, the prices for ads are going up. While marketers can take advantage of seasonal fluctuations in price, maintaining performance on social year-round requires significant investment. Stay informed. Want to harness the power and pains of social TV -- and use them to your advantage? Attend th...