Dive summary:
- Flipboard 2.0, the upgrade to Flipboard, launched two weeks ago and its users have already created over 500,000 magazines.
- The upgrade allows users to create magazines full of re-purposed content that they can share with other users. [See the overview video here]
- Also in just two weeks, Flipboard 2.0 has gained 3 million users bringing the total to 53 million.
From the article:
"Among Flipboard publishers, Esquire seems to have a real knack for the new platform: It's responsible for three of the platform’s 10 most-read magazines (No. 1 is 'The Esquire Interviews'). National Geographic has also proved popular, with two magazines on the Top 10 list. Other titles of note are Dwell’s 'Prefab Perfection,' Rolling Stone’s 'The Beatles,' and Martha Stewart Living’s 'Home How-Tos.' Unsurprisingly, the most-flipped article, '28 Incredibly Beautiful Places You Won't Believe Actually Exist,' belongs to Buzzfeed."
