Dive summary:
- Twitter's acquistion of 6-second video creator Vine opens up the door for creative marketing efforts to use the videos as ads in five different ways. [see full list at AdWeek]
- One advantage, and advertising use, of Vine over other video platforms is the ability to add geo location to posts which can prove useful to establishments looking to draw in customers in the immediate vicinity.
- Vine is also a great vehicle for gather user generated content by encouraging follows to submit Vine creations.
From the article:
"But like most Twitter products, Vine has some challenges in how it can be monetized. Most online video is easily monetized today with the adding of pre-roll video ads, banner ad overlays, and so on. But how do you add a 15-second pre-roll ad to a 6-second video?
What brands need to realize is that the 6-second Vine video IS the ad, and just as the 140-character limit for tweets presents interesting challenges for composing useful content, so does Vines' abbreviated time restrictions."
