You're pumped like Sammy Sosa in 1998. You're armed with solid research that proves that online video is the bee's knees. And you've got ideas on how to link the investment with other media consumption.

You're unstoppable. What could go wrong? Suddenly, you get the creative from the client or their creative agency. It is one video file -- and a repurposed TV spot at that. As you shake your fist at the sky and curse your misfortune, bring these five recommendations to bear on your next campaign to ensure that the investment of your time and money is well spent.